Friday 31 January 2014

Corporate Cultural Responsibility




I have spent a few years of my childhood in Bangalore (then). Now even her name has been changed and the city, drastically so! I am not complaining, because change is an essential part of development, the only rider being that the change be for the good. In all these years when the city was busy growing up, her culture couldn’t keep pace and got left behind somewhere. In the transition of Bangalore to Bengaluru, she became the ‘Silicon Valley’ of India and saw a huge influx of people, growing vehicular traffic and resultant water woes. The software companies made a beeline for the very ‘conducive’ business and environmental conditions that the city had to offer; and in busying themselves with their own bottom lines, they forgot to notice that the city was hitting rock bottom. The local language isn’t heard much anymore and a ‘pensioner’s paradise’ it has ceased to be; roads have been widened and flyovers built at the cost of her once being the Garden City; iconic bungalows which added to the beauty of the city gave way to concrete jungles to house the growing population. And her music got muted!



Karnataka has been home to some great musicians, poets and litterateurs – Pt. Bhimsen Joshi, Dr. Gangubai Hangal,  Pt. Kumar Gandharva, Pt. Mallikarjun Mansur, Pt. Basavaraj Rajguru, Vidwan T. Chowdaiah, Vidwan Doraiswamy Iyengar, Purandaradasa, Akka Mahadevi, Kuvempu, Shivram Karanath, Bendre, U.R. Ananthamurthy and Girish Karnad, to name a few.  Karnataka has also had the maximum number of Jnanpeeth Awardees to her credit and many have been recipients of the prestigious Sahitya Academy Awards.


When I read of the setting up of the Dr. Gangubai Hangal Gurukul in Hubli I was happy that the government was taking an initiative in the direction of promoting classical music. Prospective students were to be selected from across the country and the faculty included the best from the field of music. However, I was disappointed that the stipend offered to those who showed an interest in studying classical music was a measly Rs. 2750 per month! What saddened me more was that no corporate came forward to contribute to developing that invaluable talent…


A society is recognised by its cuisine, music, clothing, dance, language, art and literature. It is that very identity that sets it apart, while simultaneously helping it merge effortlessly with another, without the apprehension of the dilution of its own! Over the last eight years I have been mooting the idea of active corporate participation in the cultural arena.
Ofcourse, there are companies such as the ITC who are doing a great service in that direction through their Sangeet Research Academy in Kolkata. Having said that, a corporate’s responsibility does not end with sponsoring or organising a few classical music/dance concerts for the benefit of its employees. It must involve the education, enriching and sensitisation of it’s employees towards the culture of the region.  


With the Companies Act (2013) making ‘Corporate Social Responsibility’ compulsory for companies, “this approach also reaffirms the view that businesses are an integral part of society, and have a critical and active role to play in the sustenance and improvement of healthy ecosystems, in fostering social inclusiveness and equity, and in upholding the essentials of ethical practices and good governance”[1]. The reference note from the Lok Sabha Secretariat  also details the areas where CSR would be applicable.



I wonder why cultural responsibility does not come under the purview of ‘social responsibility’….



One of my favourites, because my father sings this!


A veena and sarod jugalbandi:
Vidwan Doraiswamy Iyengar and Ustad Amjad Ali Khan






P.S. for the record, I was born to a Maharashtrian father (brought up in Tanjavur) and a Kannadiga mother (brought up in Delhi); I grew up in places across India, thanks to my father's occupation. May be I belong everywhere...or nowhere!








1 comment:

Vineesh said...

Shobha, it makes me feel proud to know you. You have amazing set of skills at your disposal. Wonderful write up and the musical presentation. I dont listen to a lot of classical music, but whenever I have given a ear to it. I know it is worth the effort. I can talk a lot to you on the transition of Bangalore, and where things have gone wrong here. I will narrate my understanding of Bangalore too from the early 1970s days. Also what I saw when I finally landed here.